
OUR STORY
Peoplogica: People-Powered Performance
At Peoplogica, we specialise in people analytics to help organisations unlock the full potential of their workforce. Through our cutting-edge people analytics technology, we empower businesses to drive growth, foster leadership, and improve employee performance. Our focus is on building leadership capability, attracting, selecting and retaining top talent, and creating customer-centric cultures that promote organisational success.
We tailor every solution to meet the unique needs of our clients, leveraging HR technology and people analytics to provide actionable insights that drive better decision-making. By staying ahead of HR trends and people analytic innovations, we assist leadership teams and businesses to lead and succeed in a competitive landscape.
Our diverse team works across Australia, India, and the Philippines, with our Sydney headquarters overseeing strategy, development, sales, and support.
Ready to transform your workforce with the power of people analytics?


OUR FOUNDER
Mark Purbrick
Mark Purbrick founded Peoplogica in 2004 with the vision of creating a leading HR technology and people analytics company. Over the past two decades, Peoplogica has been at the forefront of HR innovation, developing cutting-edge technology, tests, assessments, surveys, online development programs, and middleware.
With over 40 years of leadership experience, Mark has worked within hospitality, retail, agribusiness, and government and consulted to most industry sectors. He uses his vast experience in people analytics to help organisations make the right business and people-capital decisions.
Discover more about Mark’s journey on LinkedIn.

Why Choose Peoplogica?
We use people analytics and HR technology to enhance performance by offering deep insights into employees and leadership. Here’s how we help:
- People Analytics Platform: Our people analytics platform provides powerful insights into employee performance, helping businesses make data-driven decisions that drive success.
- HR Technology: Our bespoke HR tech solutions are designed to help businesses attract and select top talent and improve their workforce capabilities using real-time analytics.
- Leadership Development: We use people analytics to identify leadership potential and provide personalised development tools that foster leadership capability development at all levels, not just the C-suite.
- Talent Assessment: Our robust framework leverages people analytics to assess candidates and employees against key competencies and performance metrics.
Our Complete Services
At Peoplogica, we offer a wide range of people analytics-powered HR services designed to help organisations optimise their people strategies. Here’s how we can help:
Psychometric Assessments
Gain deeper insights into candidates' and employees' personality traits, cognitive abilities, and potential for success in specific roles through people analytics.
Multirater Surveys
Get a holistic view of leadership and employee performance through 360-degree feedback and real-time people analytics.
MyMentor AI
Leverage AI-powered leadership development to foster growth, coaching, and mentoring at all levels of your organisation, using insights from people analytics.
HR Management App
Simplify HR processes, track employee performance, and make data-driven decisions using our intuitive HR management platform, all powered by people analytics.
Consulting Services
Tailored consulting that aligns your HR strategy with business goals, using people analytics to attract, retain, and develop top talent.
Ready to enhance your HR strategy with people analytics?
Join the Mission
Partner with Peoplogica
We offer strategic partnership opportunities for HR/business consultancies, leadership development & coaching organisations, and industry/business associations looking to expand their service offerings. As a partner, you can offer our proven assessments and MyMentor programs to your clients, extend your portfolio with innovative HR solutions, and benefit from our expert support, training, and co-marketing opportunities. Collaborate with us to enhance your value, credibility, and reach.
Become a partner and amplify your impact with Peoplogica. Learn more about partnerships.