{"id":741,"date":"2025-05-21T23:05:49","date_gmt":"2025-05-21T23:05:49","guid":{"rendered":"https:\/\/www.peoplogica.com\/?page_id=741"},"modified":"2026-07-08T17:36:45","modified_gmt":"2026-07-08T07:36:45","slug":"about","status":"publish","type":"page","link":"https:\/\/www.peoplogica.com\/?page_id=741","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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OUR STORY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Peoplogica: People-Powered Performance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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At Peoplogica, we specialise in people analytics to help organisations unlock the full potential of their workforce. Through our cutting-edge people analytics technology, we empower businesses to drive growth, foster leadership, and improve employee performance. Our focus is on building <\/span>leadership<\/span><\/a> capability, attracting, selecting and retaining top talent, and creating customer-centric cultures that promote organisational success.<\/span><\/p>

We tailor every solution to meet the unique needs of our clients, leveraging HR technology and people analytics to provide actionable insights that drive better decision-making. By staying ahead of HR trends and people analytic innovations, we assist leadership teams and businesses to lead and succeed in a competitive landscape.<\/span><\/p>

Our diverse team works across Australia, India, and the Philippines, with our Sydney headquarters overseeing strategy, development, sales, and support.<\/span><\/p>

Ready to transform your workforce with the power of people analytics?<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact Us today!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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OUR FOUNDER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mark Purbrick<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Mark Purbrick<\/b> founded <\/span>Peoplogica<\/b> in <\/span>2004<\/b> with the vision of creating a leading <\/span>HR technology<\/b> and <\/span>people analytics company<\/b>. Over the past two decades, Peoplogica has been at the forefront of <\/span>HR innovation<\/b>, developing cutting-edge technology, tests, assessments, surveys, online development programs, and middleware.<\/span><\/p>

With over 40 years of leadership experience, Mark has worked within hospitality, retail, agribusiness, and government and consulted to most industry sectors. He uses his vast experience in people analytics to help organisations make the right business and people-capital decisions.<\/span><\/p>

Discover more about Mark’s journey on LinkedIn.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tMark on LinkedIn<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Why Choose Peoplogica?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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We use people analytics and HR technology to enhance performance by offering deep insights into employees and leadership. Here\u2019s how we help:<\/span><\/p>\n